1P
Amazon Vendor suppliers
You sell directly to Amazon (1P), in one or several countries. You receive purchase orders and fill them from your own stock or your suppliers’.
Amazon VendorForward Deployed Engineers · Amazon Vendor & Seller
Engineers who put AI to work inside your Amazon business.
Selli embeds in your company, connects your Amazon accounts, suppliers and spreadsheets, then deploys AI agents that confirm, order, ship and claim on your behalf. You set the rules; a human approves every sensitive action.
- Read-only audit
- API access in your company’s name
- One switch per agent
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Example
Amazon DE · 12 lines · 2 suppliers
- Mon 06:05 Picked upPurchase order received, picked up within 5 minutes — Agent
- 06:10 Routed9 lines to supplier A, 3 to supplier B — Agent
- 11:15 RepliedA: yes · B: 2 cartons instead of 3 — Supplier
- 11:20 AcknowledgedAcknowledgement sent to Amazon, quantity adjusted — Agent
- Wed 15:40 ShippedASN through the API · 12 cartons · labels — Agent
- Next Mon ShortageCarton reported missing: proof of delivery retrieved — Agent
- — DisputeFile ready before the deadline To approve
- Marketplaces
- 9 countries
- Amazon Europe marketplaces already connected: France, Germany, Italy, Spain, the Netherlands, Belgium, Poland, Sweden, the United Kingdom.
- Mapping
- 157 pages
- of Vendor Central mapped one by one: the data, its source, its priority.
- Frequency
- 5 minutes
- between two purchase order checks, day and night.
- Audit
- 21 areas
- measured in every audit, each figure with its source and date.
Measured on the multi-country Amazon Vendor account where our platform was born, and which it runs every day.
What we do, in one sentence
We deploy AI agents inside companies that sell on Amazon, so the whole chain — from purchase order to payout — runs on its own, under your control.
The problem
Amazon won’t remind you twice.
An Amazon account means dozens of tight deadlines, across several countries, with suppliers who don’t speak Vendor Central.
- 24 hA purchase order must be acknowledged within 24 hours. Leave it unanswered and Amazon eventually closes it.
- ASNA line delivered without an advance shipping notice (ASN) can be cancelled.
- SHORTAGEA receiving discrepancy can only be disputed within a limited window, with proof of delivery.
- COSTAn accepted cost decrease cannot be undone.
- DEDUCTIONSDeductions — co-op, chargebacks, returns — land on your payouts, often with no one checking them.
Each slip costs little. Added up, they cost you a margin.
The FDE model
Not another tool. A team that makes it run.
Software gives you one more screen to watch. Your account needs someone who knows it: your vendor codes country by country, your suppliers and their habits, your margin and freight rules. That is the Forward Deployed Engineer model: an engineer who comes into your business, works on your real data and stays until AI does the work — then keeps running it.
| Software | An agency | Selli | |
|---|---|---|---|
| Who does the work | You, inside the tool | People, by hand | AI agents, deployed and run by our engineers |
| Your suppliers | Outside the tool | By email, case by case | In the loop: reply link, spreadsheet, email |
| When Amazon changes a page | You wait for an update | They adapt, by hand | The agent stops instead of guessing; we fix it |
| Your access | With the vendor | Shared | In your name, in a vault of your own |
Who it’s for
3P
Amazon Seller merchants
You sell on the marketplace (3P), shipped by you, by Amazon or straight from your suppliers.
Amazon SellerB2B
Importers, exporters and traders
You buy from suppliers in several countries and resell to platforms and buying groups. Your flows run through emails, spreadsheets and portals.
Let’s talkWhat gets automated
From purchase order to payout, AI does the work.
Each agent has one precise job, its own switch and a clear limit. It acts within your rules; anything that can’t be undone waits for your approval.
- 01
Purchase orders
Checked continuously, routed to the right supplier, acknowledged on time.
- 02
Supplier orders
Sent in each supplier’s format (yes / no / quantity link, spreadsheet, email); replies and pro formas read automatically.
- 03
Shipments
Case packs checked, ASN sent through the API, carton labels ready.
- 04
Receiving
Every line received matched against what shipped; discrepancies surface on their own.
- 05
Disputes
Files built with proof of delivery, cases opened with Amazon and followed up.
- 06
Inventory
Feed sent to Amazon daily, held back if a figure looks wrong.
- 07
Prices and costs
No cost changed without your written approval; costs removed by Amazon flagged.
- 08
Money
Invoices, payouts and deductions reviewed every day.
- 09
Account
Vendor Central session monitored; before acting, each agent checks it is on your account.
The method
Four steps, in this order.
-
Step 01
Audit and action plan
We measure your entire account, read-only: what works, what leaks money, what nobody tracks. You get a costed plan, every gain stated with its assumption.
-
Step 02
API and EDI integration
Amazon access (SP-API) in your company’s name, EDI feeds, Vendor or Seller Central, mailboxes, suppliers. Your keys stay in a vault of your own.
-
Step 03
Agent deployment
One agent at a time. First simulated on your real purchase orders, then a one-week dry run where it logs what it would have done, then live once you agree.
-
Step 04
Ongoing operations
The agents run, our engineers watch them. Targeted alerts, a daily summary, and the action plan reviewed every month: planned versus delivered.
Control
AI does the work. You keep the final say.
Lowering a cost, accepting an agreement, disputing a chargeback: these actions commit your money, sometimes for good. Our agents prepare them — wording, documents, deadline, direct link — and a person approves them. Everything else follows the rules you’ve written with us.
- Read-only by default
- One switch per agent
- Switching an agent off puts things back exactly as they were
In preparation
Amazon first. Then all your platforms.
The same method extends to the other channels of cross-border trade: Faire, Ankorstore, B2B marketplaces, buying groups. Same foundation, same rules: your access, your suppliers, your approvals.
- Amazon Vendor
- Amazon Seller
- Faire
- Ankorstore
- B2B marketplaces
- Buying groups
FromSelli · FDE
ToYour Amazon account
Start with the truth about your account.
A full read-only audit and a costed action plan. Then you decide.